Marketing Director, Reckitt
Benckiser -West Africa, Mr. Oguzhan Silivrili
revealed that the main goal of the new campaign was to enlighten consumers on
the superiority of Harpic over traditional toilet cleaning methods.
He added, “we know that consumers want
products that can remove tough stains, kill germs and freshen their toilets.
This is why you see some people buy detergent, bleach and toilet fresheners for
their toilets. This campaign is good news to such consumers. They will now
realize they can conserve their cash for other things since they don’t need to
buy three different products for their toilets. Now, they can get all they need
in one product- Harpic.”
Helen expressed her joy
for the honor of being engaged as the Harpic Brand Ambassador. “To have been
chosen amongst the galaxy of Stars in Nigeria is humbling and encouraging”.
Nigerians should look
out for her in their neighborhoods soon as consumers would be interacting intimately with
Harpic as Helen embarks on the Harpic All in One Challenge where she would be
putting our traditional toilet cleaning methods to the test to prove Harpic
efficacy to our consumer’s through Mystery Home visits as well as other door-
to- door activities.”
Mr. Silivrili also
stated the rationale behind the choice of Helen Paul as Brand Ambassador. His
words: “we place strong premium on the importance of educating and informing
our consumers so we had to dig deep, and based on consumer preferences through
research, to identify a special celebrity whose character is congruent with our
brand. We all will agree that Helen Paul will create great impact in the minds
of all our consumers with her double personality profiles that made her the
ideal candidate to reach out to different facets of our consumers in this new
campaign and beyond.
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